The Ethical Algorithm

As AI becomes a powerful creative tool, it also raises tough questions: Who’s responsible for what the algorithm creates? And how do we ensure those outputs are fair, inclusive, and accountable? In this talk, Maya Feldman—an expert in AI ethics and design—unpacks the complex ethical terrain facing designers today. From algorithmic bias to the hidden influence of training data, Maya will explore how AI shapes creative decisions and user experiences in ways we might not immediately see. This session offers critical insight for anyone working with AI—and a framework for designing with integrity in a tech-driven future.

Maya Feldman is an AI ethics expert helping designers navigate responsible, human-centered use of emerging technologies.

Maya Feldman works at the intersection of AI, ethics, and design, helping creative teams build responsibly in a world increasingly guided by algorithms. With a background in human-centered design and policy research, she’s advised leading tech companies and research labs on how to address systemic bias, protect user privacy, and create ethical design standards. Her talks and workshops push designers to move beyond hype and consider the real-world impact of AI—from representation in datasets to the long-term effects of automated decision-making. Maya’s mission: to make ethics a core part of the design process—not an afterthought.