How Creators Are Changing the Rules of Engagement

Influence is evolving—and that’s a good thing. This talk explores how independent creators, micro-influencers, and content rebels are rewriting the playbook for brand engagement. With audiences craving honesty, creativity, and cultural relevance, the strongest campaigns now emerge from authentic voices. Ayo Fenwick and Nina Toma will unpack how brands and creators are shifting from one-off sponsorships to building lasting partnerships. Expect insights on co-creation, storytelling, and navigating trust in today’s influence economy.

Ayo Fenwick and Nina Toma build authentic creator partnerships for brands, blending creativity and trust.

Ayo Fenwick leads creator partnerships at Lumio in London, specializing in building authentic, sustainable creator programs. Nina Toma, a digital content strategist and former talent lead at HypeHaus, has helped startups and legacy brands alike prioritize creativity and long-term value in their influencer collaborations. Together, they bring a deep understanding of how to empower creators and brands to connect meaningfully in a changing digital landscape.