Designing Brands in a Noisy World

In today’s crowded digital space, creating a brand that stands out is more challenging than ever. In this talk, Sara Coleman, a creative director at Coleman & Co. Branding (Berlin), delves into strategies for cutting through the noise. Using real-world examples from global campaigns, Sara will explore how to develop a strong visual identity and a compelling narrative that resonates with audiences. Whether you're working with a startup or a global brand, this session will help you craft a brand identity that speaks clearly and powerfully.

Sara Coleman, with 15+ years of experience in branding, has led projects for clients such as Adidas, Volkswagen, and Carhart.

Sara will also share insights from her recent collaborations with leading sports apparel brands in the skiing and skateboarding scenes. Known for building bold, youthful brand identities, she has crafted campaigns that fuse high-energy photography with playful, community-driven storytelling—think snapshots from après-ski parties, dynamic quotes from pro snowboarders, and eye-catching imagery of tricks on the slopes. These projects have resonated strongly with younger audiences, gaining traction across social media and coming to life at branded events like DJ-led pop-ups and interactive showcases. It’s branding that feels alive, authentic, and unmistakably of-the-moment.