Beyond Engagement: Marketing with a Purpose

Marketing today is about more than attention—it’s about intention. This talk explores how purpose-driven campaigns are redefining brand impact in a time of cultural shifts and social consciousness. Discover how meaningful messaging, values-based storytelling, and bold visual language can elevate marketing from clickbait to cultural statement. From packaging that speaks to everyday humans to billboards that ignite dialogue, this session will inspire you to build campaigns that matter.

Leah Navarro is Strategy Director at Common Cause Studio, helping purpose-led brands like Patagonia and Nike craft campaigns that create change.

Leah Navarro is Strategy Director at Common Cause Studio in Barcelona, where she helps brands turn values into visual movements. With a background in cultural anthropology and 10+ years in brand strategy, Leah has collaborated with names like Patagonia, Nike, and nonprofit initiatives to fuse activism with marketing. Her work lives at the intersection of design, ethics, and audience connection—empowering brands to lead with purpose and resonate across generations.