3D Modelling for Product Imagery

In a digital world where first impressions happen in milliseconds, how your product looks online can make—or break—the brand experience. In this workshop, Jules Renner, lead 3D artist at FormShift Studio, dives into the world of hyper-realistic 3D product imagery. From lighting techniques to material finesse, Jules will show how to craft renders that feel both tangible and aspirational. Perfect for designers and branding teams, this session reveals how 3D workflows can replace—or enhance—traditional product photography, bringing new creative flexibility to everything from e-commerce to AR.

Jules Renner is lead 3D artist at FormShift Studio, crafting product visuals for brands in tech, fashion, and beauty.

Jules Renner blends technical mastery with a cinematic eye to produce 3D visuals that elevate products into icons. As lead artist at FormShift Studio, he has worked on visual campaigns for tech startups and global beauty brands alike, helping them tell sharper stories through stunning digital objects. Known for his attention to light, texture, and spatial realism, Jules builds images that do more than just showcase—they seduce. In this session, he’ll share practical techniques from his workflow, including scaling for web and AR, optimizing render efficiency, and pushing aesthetic boundaries in a format that’s both fast and future-proof.